Privacy Policy
This website Privacy Policy applies to your use of this website and the information you provide to us through the website. Further information about our financial privacy policies regarding vehicle financing obtained through our dealership can be found in a separate "Financial Privacy Notice" link at the bottom of the website.
Privacy
This Privacy Policy is to provide you with information regarding the types of
information we collect from visitors to our websites, how we use that
information, and to provide you with the terms and conditions surrounding the
collection and use of that information.
Non-Personally
Identifiable Data:
Anytime you visit our website, we may gather certain non-personally
identifiable information regarding the means you use to access our site. This
information may include the type and version of your browser, your service
provider, your IP address and any search engine you may have used to locate the
site. We use this information to help diagnose problems with our server,
administer the website, compile statistical data and to assist in developing and
assessing marketing programs. In addition, we gather certain navigational
information about where you go on our websites. This information enables us to
determine which areas of the websites are most frequently visited and helps us
to tailor the sites to the needs and interests of our online visitors. Such
information is gathered by us in the aggregate and will not be associated with
a specific individual without that individual's consent.
Information Voluntarily
Provided:
Any information you provide to us (i.e. name, email address, etc.) when you
enroll in one of our Email Reminder Services, request information from us, chats
regarding inventory, or use any of the other interactive portions of our
websites, is maintained on our servers or cloud-based systems. This information
may be used to provide you with information you've requested about our company,
our products and our services, or to provide you with special notices. You may
opt out of receiving future communications from us at any time (see opt-out
Procedures below). This data may also be used to tailor your experience on our
sites by providing content that is relevant to your interests and geographic
region or to market products or services to you.
Information Collected
from Other Sources:
To help us better understand and respond to your needs and interests, we may in
the future receive information about you from other sources. We will ask any
provider of such information to represent and warrant that the information has
been gathered and maintained in accordance with all applicable state and
federal laws. Any such information will be maintained by us in accordance with
the standards set forth in this privacy policy along with other personal
information you've provided.
Disclosure of Personal
Information:
Our dealership understands the importance of your privacy. We collect and
maintain the personal information of users of our website for our use and the
use of our subsidiaries, third party vendors, and affiliated companies. In some
cases, our dealership may be required to report certain sales and vehicle
related information to manufacturer partners and government agencies. Except as
described in this Privacy Policy or with your consent, we do not sell, rent, or
trade consumer information to third parties. Third parties may collect
personally identifiable information about your online activities over time and
across different websites when you use this website.
Other Businesses:
Our dealership may develop relationships with select retailers and other
companies at various times to provide expanded services to our website
visitors. As part of such a relationship, we may share with these companies the
use of certain interactive website functions (i.e. the Email Reminder Service).
Information provided by site visitors through the use of such interactive
functions may be available to both our dealership and those companies.
Third Party Vendors and
Service Providers:
Our dealership may use other companies and individuals to perform certain
functions on our behalf. Examples include administering e-mail services, credit
checking, data and network hosting, service reminders, verification of sales,
inventory management, running special promotions and performing administrative
or marketing functions. These third parties will only have access to the
personal information needed to perform these functions and may not use or store
the information for any other purpose.
Business Transfers:
In the event that our dealership sells or transfers all or a portion of its
business assets, consumer information may be one of the business assets
transferred as part of the transaction. If substantially all of the assets of
our dealership are acquired, consumer information may be transferred as part of
the acquisition.
Compliance with
Law/Safety:
Our dealership may disclose specific personal information based on a good faith
belief that such disclosure is necessary to comply with or conform to the law
or that such disclosure is necessary to protect the users of our websites, the
sites themselves, or the public.
With Consent:
Other than as set forth in this Privacy Policy, you will be notified when any
personally-identifiable information about you may be shared with third parties,
and you will be given the opportunity to decline to share that information.
Use of Cookies and
Advertising Analytics:
Our dealership may use a browser feature known as a "cookie." Cookies are small
files placed on your hard drive that assist us in providing you with a
customized browsing experience. Our dealership uses cookies to provide you with
the convenience of not having to reenter information, such as user IDs and
passwords, multiple times during your visits to our websites. Cookies can also
be utilized to help us provide you with information targeted to your interests,
based upon your prior browsing on our websites. The "help" section of the
toolbar on most browsers will inform you on how to prevent your browser from
accepting new cookies, how to have the browser notify you upon the receipt of a
new cookie, or how to disable the use of cookies completely. As our websites
have been designed to take advantage of the use of cookies, should you
configure your browser to decline their use, certain features of our websites
may not function correctly and you may be required to renter any user IDs and
passwords more frequently.
In addition to cookies, we also use third-party vendors, such as Google Analytics, to advertise to our users online. These third-party vendors may display our dealerships advertisements on other websites based on your internet usage. More specifically, these vendors use first-party cookies (such as the Google Analytic cookie) and third-party cookies (such as the DoubleClick cookie) together to inform, optimize, and serve ads based on your past visits to any of our affiliated websites, as listed on www.lutherauto.com. You can opt-out of Google Analytics for Display Advertising by using Google's Ads Settings at https://tools.google.com/dlpage/gaoptout.
We have or may enable interest-based advertising features, including remarketing, with Google Analytics or similar third party advertising platforms. This kind of advertising based on consumer interests and your precise geographic location may, in addition to remarketing, include Google's AdWords or other product features such as: interest categories, similar audiences, other types of interest-based advertising and demographic and location targeting. DoubleClick advertising cookies or mobile advertising identifiers, associated with your use of our website, are or may be employed by us in all aspects of remarketing in online advertising. For more information about Google Analytics and how it collects and processes data, please go to "How Google uses data when you use our partners' sites or apps", located at http://www.google.com/policies/privacy/partners/.
Accessing Our Websites
from Outside of the United States:
If you are visiting our website from a location outside of the U.S., your
connection will be through and to servers located in the U.S. Any information
you provide during your visit will be processed and maintained on our Web
server and other internal systems located within the U.S.
External Links:
Our websites contain links to other sites. Our dealership is not responsible
for the privacy practices or the content of those websites. To help ensure the
protection of your privacy, we recommend that you review the privacy policy of
any site you visit via a link from one of our websites. Certain features of our
website that are branded with a brand separate from our website brand may be
directing your information to one of these third party sites and their privacy
practices may differ from our Privacy Policy.
Passwords:
The personal data record created through your registration with our website and
stored on our servers can only be accessed with the unique password associated
with that record. To protect the integrity of the information contained in this
record, you should not disclose or otherwise reveal your password to third
parties.
Public Forums:
Our websites may make chat rooms, forums, comments, message boards, and/or news
groups available to its users at various times. Please remember that, unless
otherwise stated, any information that is disclosed in these areas becomes
public information and you should exercise caution when deciding to disclose
your personal information in these areas.
Opt-out Procedures:
You may always opt-out of receiving future communications from our dealership.
Our communications to you will allow users to opt-out of receiving such
communications at the point where personal information is requested, or through
other means as identified.
Browser-Based Do Not
Track:
Some browsers incorporate a "Do Not Track" (DNT) feature that, when turned on,
signals to websites and online services that you do not want to be tracked.
Because there is not yet an accepted standard for how to respond to a DNT
signal, we do not currently respond to DNT signals on this website or on
websites where we provide advertisements, content, or other services.
Contacting the websites:
If you have questions concerning this Privacy Policy or the practices of these
sites, you may contact us.
Accessibility Statement:
We are committed to making our inventory and dealership information accessible for all customers and site visitors and we have taken steps to enhance our site and its usability using assistive technology on our main automotive group page, www.lutherauto.com. Our efforts are guided by the Web Content Accessibility Guidelines, version 2.0, Level AA (WCAG 2.0 AA).
On lutherauto.com, we
utilize the AudioEye Toolbar to offer accessibility and usability tools,
navigation, reader and player capacity and otherwise assist all site visitors
with diverse abilities. AudioEye has certified that that the lutherauto.com
website is optimized to substantially conform with AudioEye's interpretation of
the informative Guidance provided by WCAG 2.0 AA. Through an ongoing effort,
certified accessibility professionals will continue to enhance this site for
optimal accessibility and usability for all users. For more information about our commitment to
accessibility, please contact Luther Automotive's legal department at
952-258-8800, or the AudioEye HelpDesk contact available in the AudioEye
toolbar.